Call to Action
Mass media has the ability to appeal to people of all ages, demographics, and economic status and has the capability of reaching West Virginians in their homes, workplaces, and in transit. Mass media plays an important role in promoting physical activity and its related health benefits through consistent evidence-based, culturally relevant, targeted, hard-hitting messages. This can be accomplished through paid advertising on television, radio, newspapers, billboards, and the Internet, as well as through social media, such as Facebook, and increased earned media–that is, mass media coverage of stories, programs, and events that promote and encourage physical activity across the state of West Virginia. By increasing media coverage of physical activity-related content and encouraging West Virginians to become more active, mass media professionals can reinforce healthy decisions and challenge citizens of all ages to engage in physical activity for its related health benefits.
Mass media professionals must provide a voice and raise awareness for physical activity efforts across the state while at the same time enabling individuals to connect across geographic regions and societal sectors.
Sector Strategies & Tactics
Mass media has the ability to appeal to people of all ages, demographics, and economic status and has the capability of reaching West Virginians in their homes, workplaces, and in transit. Mass media plays an important role in promoting physical activity and its related health benefits through consistent evidence-based, culturally relevant, targeted, hard-hitting messages. This can be accomplished through paid advertising on television, radio, newspapers, billboards, and the Internet, as well as through social media, such as Facebook, and increased earned media–that is, mass media coverage of stories, programs, and events that promote and encourage physical activity across the state of West Virginia. By increasing media coverage of physical activity-related content and encouraging West Virginians to become more active, mass media professionals can reinforce healthy decisions and challenge citizens of all ages to engage in physical activity for its related health benefits.
Mass media professionals must provide a voice and raise awareness for physical activity e orts across the state while at the same time enabling individuals to connect across geographic regions and societal sectors.