Call to Action

West Virginia is home to beautiful state parks and natural resources that continually entice visitors and tourists from around the world to actively recreate in our state. The terrain of West Virginia provides an ideal setting/environment for professionals within parks, recreation, fitness, and sports organizations to design and deliver recreational and competitive physical activity programming for citizens of all ages. Parks, recreation, fitness, and sports professionals play an important role in creating opportunities for individuals to get and remain involved in physical activity for health and enjoyment. This can be accomplished through advocating for increased collaboration and partnerships among community stakeholders for better use of existing resources, natural environments, and facilities with the aim of promoting and providing increased opportunities for physical activity. By building capacity within communities and incorporating best practices in program design and delivery, parks, recreation, fitness, and sports professionals can positively impact physical activity opportunities for all citizens.

Parks, recreation, fitness and sports professionals have a stewardship and leadership responsibility to network, educate, and advocate for collaborations, policy change, fiscal support and resources for parks, facilities, and programs to positively impact an increased level of physical activity in West Virginia.

Sector Strategies & Tactics

West Virginia is home to beautiful state parks and natural resources that continually entice visitors and tourists from around the world to actively recreate in our state. The terrain of West Virginia provides an ideal setting/environment for professionals within parks, recreation,  fitness, and sports organizations to design and deliver recreational and competitive physical activity programming for citizens of all ages. Parks, recreation,  fitness, and sports professionals play an important role in creating opportunities for individuals to get and remain involved in physical activity for health and enjoyment. This can be accomplished through advocating for increased collaboration and partnerships among community stakeholders for better use of existing resources, natural environments, and facilities with the aim of promoting and providing increased opportunities for physical activity. By building capacity within communities and incorporating best practices in program design and delivery, parks, recreation,  fitness, and sports professionals can positively impact physical activity opportunities for all citizens.

Parks, recreation,  fitness and sports professionals have a stewardship and leadership responsibility to network, educate, and advocate for collaborations, policy change, fiscal support and resources for parks, facilities, and programs to positively impact an increased level of physical activity in West Virginia.

Priority Area 1: School-Based Program & Initiatives
 Build partnerships / collaborations between schools and existing community resources (i.e., expertise, natural environments, facilities) to promote physical activity. 
Priority Area 3: Community Engagement & Environment
 Work with health policy makers and community planners to develop and preserve environments that are conducive to regular physical activity. 
Priority Area 5: Policy
Model use of best practices in physical activity program planning, implementation, and evaluation to leverage support for additional funding, resources and facilities.
Priority Area 2: Public Awareness & Social Marketing
Use paid mass media, cause media, social media, and other media outlets to inform the public of the benefits of physical activity, raise awareness of local physical activity resources, and increase community physical activity participation.
Priority Area 4: Institutional & Organizational Support
Establish mutually beneficial relationships across societal sectors with key stakeholders in health and physical activity.