Call to Action

This sector incorporates a range of educational contexts that span the entire developmental perspective from early childhood centers to public school systems to institutions of higher education and related community outreach initiatives serving all age groups. These education organizations represent the heart of many local communities and serve as a bridge to each societal sector. Professionals within our PreK–12 schools teach future generations the skills necessary to succeed in life, including how to make healthy decisions and live well. Schools provide a structured and safe environment for children/youth to learn and grow into healthy, contributing members of society. Recognizing the significant impact education has on the lives of students in West Virginia, education professionals (i.e., school administrators, educators, staff) have a crucial role to play in optimizing opportunities for physical activity and healthy decision making. This can be accomplished through advocating for increased quality, culturally relevant physical education programming and opportunities for physical activity across the school day for students, faculty, and staff. By enhancing the quality of physical activity programming and opportunities, educators can establish a school
culture that values healthy behaviors across a lifetime and extends beyond the school, and into the homes of students and their communities.

Education professionals have an incredible opportunity to impact the health of future generations. It is imperative that educators embrace the issue of accountability in designing and delivering opportunities within the school that encourage participation in engaging, culturally relevant, and accessible physical activities.

Sector Strategies & Tactics

This sector incorporates a range of educational contexts that span the entire developmental perspective from early childhood centers to public school systems to institutions of higher education and related community outreach initiatives serving all age groups. These education organizations represent the heart of many local communities and serve as a bridge to each societal sector. Professionals within our PreK–12 schools teach future generations the skills necessary to succeed in life, including how to make healthy decisions and live well. Schools provide a structured and safe environment for children/youth to learn and grow into healthy, contributing members of society. Recognizing the significant impact education has on the lives of students in West Virginia, education professionals (i.e., school administrators, educators, staff ) have a crucial role to play in optimizing opportunities for physical activity and healthy decision making. This can be accomplished through advocating for increased quality, culturally relevant physical education programming and opportunities for physical activity across the school day for students, faculty, and staff . By enhancing the quality of physical activity programming and opportunities, educators can establish a school culture that values healthy behaviors across a lifetime and extends beyond the school, and into the homes of students and their communities.

Education professionals have an incredible opportunity to impact the health of future generations. It is imperative that educators embrace the issue of accountability in designing and delivering opportunities within the school that encourage participation in engaging, culturally relevant, and accessible physical activities.

Priority Area 1: School-Based Program & Initiatives
 Maintain and improve the quality of developmentally and culturally appropriate physical education (preK-12) programming that maximizes physical activity opportunities before, during and after school. 
Priority Area 3: Community Engagement & Environment
 Advocate for adequate investment of capital by cities, towns and communities for accessible, affordable physical activity facilities and culturally relevant programming. 
Priority Area 5: Policy
Work within education and across societal sectors to establish a leadership / advocacy network for school physical activity and physical education research and policy development. 
Priority Area 2: Public Awareness & Social Marketing
Launch a social marketing campaign that brands physical activity and physical education, highlighting community leaders / champions and natural resources of West Virginia.
Priority Area 4: Institutional & Organizational Support
Establish well-designed incentives for school administrators, school personnel, medical providers, and related organizations to work together in promoting physical activity in school workplaces.