Call to Action

Non-profit and volunteer organizations permeate virtually every region of West Virginia and serve the state’s population by delivering high-quality programs and services. Non-profit and volunteer professionals have abundant resources, including well-established networks, expertise, and relationships within their communities that can greatly influence the health and well-being of West Virginians. Non-profit and volunteer professionals must play an important role in promoting physical activity at the community/grassroots level. This can be accomplished by advocating and supporting increased physical activity programming and messaging that aligns clearly with community and constituent needs. By promoting relevant physical activity programming, non-profit and volunteer organizations can begin grassroots initiatives that raise awareness for physical activity and healthy lifestyles among the citizens of West Virginia.

Non-profit and volunteer leaders/professionals must begin to communicate the importance of physical activity to those within and across constituent networks in an effort to mobilize local expertise, motivate citizens, and monitor the use of available resources that can support physical activity initiatives across the state.

Strategies & Tactics

Non-profit and volunteer organizations permeate virtually every region of West Virginia and serve the state’s population by delivering high-quality programs and services. Non-pro t and volunteer professionals have abundant resources, including well-established networks, expertise, and relationships within their communities that can greatly influence the health and well-being of West Virginians. Non-pro t and volunteer professionals must play an important role in promoting physical activity at the community/grassroots level. This can be accomplished by advocating and supporting increased physical activity programming and messaging that aligns clearly with community and constituent needs. By promoting relevant physical activity programming, non-pro t and volunteer organizations can begin grassroots initiatives that raise awareness for physical activity and healthy lifestyles among the citizens of West Virginia.

Non-profit and volunteer leaders/professionals must begin to communicate the importance of physical activity to those within and across constituent networks in an effort to mobilize local expertise, motivate citizens, and monitor the use of available resources that can support physical activity initiatives across the state.

Priority Area 1: School-Based Program & Initiatives
Develop multi-purpose facilities that integrate education and community needs.
Priority Area 3: Community Engagement & Environment
Complete community needs assessments to determine potential opportunities to increase physical activity.
Priority Area 5: Policy
Share data regarding benefits of physical activity with policy makers to encourage policy change.

Priority Area 2: Public Awareness & Social Marketing
Promote physical activity through grassroots efforts using social media, community meetings, and local marketing.
Priority Area 4: Institutional & Organizational Support
Share educational and programmatic resources with business owners and employers to disseminate to their employees.